Partner with Ken

I feel incredibly fortunate to have worked with dozens of talented and dedicated editors, PR reps, brand managers, and other food and industry professionals in my career. These relationships have been both enriching and, I believe, mutually beneficial. I hope you’ll take a few moments to watch this short video and then read below to learn more about what I do and how we might work together. – Ken Haedrich

Writing

WritingYou already use the written word to get your message out. We all do.

But does your writing click and stick with your audience? Or does it go in one collective ear and out the other?

Capturing the divided attention of your prospects is perhaps the greatest challenge facing any internet marketer.

For one, the amount of online noise – from flashy banners, to popup ads, relentless pitches and reminders – is nearly deafening. Your message is easily drowned out.

For another, today’s online consumer has little patience for writing that’s not credible, engaging, entertaining, and concise.

Ken is a master craftsman in the kitchen and on the page. He writes crisp, clear prose, with the reader/cook top of mind. His recipes—ah, sweet confections!—are top notch. Just reading them makes my mouth water; making them is a pleasure, thanks to his exacting and organized directions. Throughout the book development process, Ken kept to the schedule, made himself available to questions, and delivered thorough answers immediately. His enthusiasm for baking makes him a joy to work with!

Janice

   – Janice Stillman, Editor, The Old Farmer’s Almanac Baking Book

It’s little wonder so many of the emails marketers send out – from auto-responders to newsletters and catalogs – get dumped or ignored.

Don’t let this happen to you.

If you need someone to craft smart copy that engages your readers and gets results…authentic writing that floats like sweet cream to top of their inbox reading list…I can make it happen. (Just ask the editors of National Geographic Traveler, Bon Appetit, Food & Wine, Yankee, Real Simple, Family Fun, Metropolitan Home and more than a dozen other magazines I’ve written for.)

If you need someone to craft smart copy that engages your readers and gets results…authentic writing that floats like sweet cream to top of their inbox reading list…I can make it happen.

What sort of writing assignments can I handle?

What sort do you have?

I can bring name recognition to blogs as a regular contributor or guest poster on the subject of pie or home baking. Or I can write “ghost” copy – including product descriptions, catalog copy, and video scripts – on a wide range of subjects.

In short, if you need it, I can probably write it. (And if I think someone else can do it better, I’ll say so.) Send me an email, tell me something about your writing needs, and I’ll get back in touch quickly.



Media Spokesperson

Media SpokespersonSo you’re introducing a new product that home bakers are sure to clamor for, and you want to roll it out with a bang.

Or maybe you’ve got an existing one that needs a boost. You’d like to relaunch it and apply a fresh coat of polish to its reputation.

Have you considered a media spokesperson?

Companies large and small rely on spokespersons to serve as the link between their products and the media reps who package the message for their constituencies.

As a field tested product spokesperson, I’ve worked multiple angles of the media spectrum, from desk-side interviews with magazine and newspaper editors, to live television and radio, and trade show appearances, too.

As a field tested product spokesperson, I’ve worked multiple angles of the media spectrum, from desk-side interviews with magazine and newspaper editors, to live television and radio, and trade show appearances, too.

And I’ve learned a few things in the process.

Mainly I’ve learned that doing all of this, and doing it well, is an art. Some of it can be taught; I have, in fact, had formal media training.

The rest is equal parts experience and intuition: the ability to build rapport quickly; to think fast on your feet when something goes awry (it will); to stay on message and refocus the conversation when an interviewer starts to wander and “take a stroll down the rose garden path.”

Whatever baking product you plan on pitching to the media, I can be an asset – the trusted authority media reps will find believable and informative.

Write me an email, talk about your future spokesperson needs, then let’s decide how you can put my experience to work for you.



Video

VideoOnline video is exploding in popularity. According to a recent article in Fast Company magazine, the average internet viewer watches 22 hours of video a month. And that number is growing quickly.

Is it any wonder?

More and more businesses get that online video is an extremely cost effective way to spread their message and drive targeted traffic to their sites.

Even modest-size companies with small budgets can afford to create quality videos that inform, educate, and engage their customers.

No matter what you sell, you can almost certainly leverage online video to make it more irresistible to your audience. (Hint: and it has nothing to do with being “salesy.”)

No matter what you sell, you can almost certainly leverage online video to make it more irresistible to your audience.

Nor is it as simple as lights, camera, action! The technological barriers to video production may be low…as is the cost to distribute it…but there’s still plenty you’ve got to nail.

Like the message. What is your story and how are you going to tell it? Should your video move viewers to take a specific course of action? Or is the purpose to create an emotional bond with the viewer? Who will write the script, and who will tell the story? (Even the best script will fall flat if your “talent” – the person in front of the lens – can’t connect with viewers.)

Steven Spielberg I’m not. But if you’re ready to tap the awesome potential of online video, I can be a valuable partner.

I’ll coordinate all aspects of video production for any of your baking or pie related products, from concept through final cut. I can develop and write scripts; oversee production and editing; be your expert in front of the camera; or work with your in-house talent to help develop an engaging on-screen personality.

Just don’t delay. This bandwagon isn’t full yet. But if you jump on too late, the best seats will already be occupied by those who took a risk, developed a winning formula, and stand poised to reap the valuable rewards you left behind.



Recipe Development

Recipe DevelopmentAccording to a survey by Nielsen/Net Ratings, searching for recipes is the most popular food related online activity.

Heaven knows, we have enough of them to choose from. More than enough, right?

Well, not really. In fact, the sheer quantity of recipes available online means little to someone like you.

Why? Because today’s consumer expects you – the seller of apples, berries, flour, butter, flavorings, chocolate, peanut butter, or what-have-you – to be the trusted source of recipes for the products you sell.

It’s not a question of if you’ll have recipes waiting when she arrives. It’s a matter of whether – once she tries your recipes – you’ll be remembered as a recipe hero…or zero.

If you’re looking for someone to create showcase recipes for you, consider the following:

Over the past three decades, I’ve developed recipes for some of the top consumer magazines in the country, including Bon Appetit, Real Simple, Cooking Light, The Old Farmer’s Almanac and Disney Magazine.

…today’s consumer expects you – the seller of apples, berries, flour, butter, flavorings, chocolate, peanut butter, or what-have-you – to be the trusted source of recipes for the products you sell.

Brands like Land O Lakes, Kretschmer Wheat Germ, Deutschmacher meats and The Florida Tomato Committee have called on me to develop and sometimes promote recipes using their products.

I’m ballparking here, but between my thirteen cookbooks, hundreds of magazine articles and my corporate work, I’ve developed in excess of 3,000 recipes, every one of them a little work of art that required patience, careful editing, and an obsessive attention to detail.

Not everyone is suited to the job. Fewer still have the experience and educated palate to do it consistently well.

If your marketing plans includes new recipes, don’t leave the job in inexperienced hands. I’ll work closely with your team to develop signature recipes that create memories for consumers and reaffirm your reputation as the trusted recipe source.



Live Cooking Classes and Demonstrations

Live Cooking Classes and DemonstrationsWhen a product needs a personal touch in front of a select audience, nothing beats the energy and hands-on vibe of a live event.

Some of my most successful appearances as a media spokesperson have been cooking demonstrations in front of live crowds: three hundred aspiring bakers in southern New Hampshire; a full house of loyal butter fans packed into Faneuil Hall in Boston; a small arena full of enthusiastic home cooks at Busch Gardens in Florida.

Not every product or budget lends itself to this specialized type of event, but it can be a very effective form of promotion – especially if the venue has a large seating capacity, widespread media coverage, or is held for a key group of media influencers.

Some of my most successful appearances as a media spokesperson have been cooking demonstrations in front of live crowds…

If you’re considering a live event for your pie related or other baking product, let me tell you about some of the cooking classes and demos I’ve done for corporate sponsors. Then let’s put our heads together and come up with your own great strategy for a live cooking event.



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